{"id":32035,"date":"2021-01-18T02:54:41","date_gmt":"2021-01-18T02:54:41","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=32035"},"modified":"2021-01-18T09:36:21","modified_gmt":"2021-01-18T09:36:21","slug":"security-best-practices-for-data-permissions-and-pii","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/security-best-practices-for-data-permissions-and-pii\/","title":{"rendered":"Marketing Cloud Security Best Practices for Data, Permissions, and PII"},"content":{"rendered":"\n<p><strong>Marketing Cloud Security Features<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Login IP Whitelisting &#8211; The range of IP addresses which can access account or the application. For a user logging from outside either will be denied entirely or validate by a two-step verification process<\/li><li>Identity Validation &#8211; Users authenticates the browser to access the application by an authentication code to the email address associated with the user account.<\/li><li>Key Management &#8211; To manage different types of encryption and decryption options for the data.<\/li><\/ul>\n\n\n\n<p>Security best practices are discussed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Select Account Security Settings<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Use MFA (Multi-Factor Authentication) system, which includes:<ul><li>The Salesforce Authenticator mobile app<\/li><\/ul><ul><li>Security keys supporting U2F or WebAuthn<\/li><\/ul><ul><li>TOTP or Time-based one-time passcode based authentication apps, like Google or Microsoft &nbsp;Authenticator<\/li><\/ul><\/li><li>Apply specific requirements for password like length, characters, etc<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Passwords<\/strong><\/h4>\n\n\n\n<p>Be aware of both passwords<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your account password<\/li><li>FTP password for Marketing Cloud account<\/li><\/ul>\n\n\n\n<p>Create a strong, unique password with:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Eight or more characters<\/li><li>Mix of letters and numbers<\/li><li>Mix of uppercase and lowercase<\/li><li>Special characters<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Implement Login with SAML and SSO<\/strong><\/h4>\n\n\n\n<p>Marketing Cloud supports third-party, single sign-on (SSO) authentication via SAML 2.0.<\/p>\n\n\n\n<p>Use Salesforce federated authentication or another service as per need<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use Transparent Data Encryption<\/strong><\/h4>\n\n\n\n<p>To encrypt data within account at rest, with Transparent Data Encryption using SQL Server\u2019s built-in protection technology.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use Audit Trail<\/strong><\/h4>\n\n\n\n<p>After roles and permissions assignment, track user actions by the Audit Trail feature which gives 30 days of information for all users in your account.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>User authentication<\/li><li>IP addresses<\/li><li>Changes to users, roles, and user permissions<\/li><li>Changes to Security Settings, such as logins, password changes, and logouts<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use SSL Certificates<\/strong><\/h4>\n\n\n\n<p>Use SSL certificates to secure web-based communications which can secure<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CloudPage URLs<\/li><li>Landing pages in your account<\/li><li>Links in the email messages from Email Studio<\/li><li>Portfolio content<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Secure Form Submissions<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t pass SubscriberID, SubscriberKey, or ContactKey values in the clear in the query string.<\/li><li>Do not use Base64 &nbsp;encoding but use encryption<\/li><li>All field processing and validation be done on the server.<\/li><li>All created application pages be authenticated.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Other Security Practices<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Limit Permissions &#8211; Create OAuth access tokens to be valid only for the necessary tasks. .<\/li><li>Secure Your Tokens &#8211; Keep only the refresh token on your external server.<\/li><li>Use Up-to-Date TLS on external web servers.<\/li><li>Review Error Messages<\/li><li>Create Secure Sessions<\/li><li>Store sensitive information on your own system<\/li><li>Patch All-Important Software and Hardware<\/li><li>Encrypting Personal Data &#8211; Salesforce Shield customers can use Shield to encrypt specific field.<\/li><li>Convert Leads to Existing Contacts so as to decide data privacy.<\/li><li><\/li><\/ul>\n\n\n\n<p>Reference: <a href=\"https:\/\/help.salesforce.com\/home?siteLang=en_us\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> and <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/legal\/misc\/marketing-cloud-security-privacy-and-architecture.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Security<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.testpreptraining.ai\/salesforce-marketing-cloud-administrator-free-practice-test\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\" alt=\"This image has an empty alt attribute; its file name is Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Cloud Security Features Login IP Whitelisting &#8211; The range of IP addresses which can access account or the application. For a user logging from outside either will be denied entirely or validate by a two-step verification process Identity Validation &#8211; Users authenticates the browser to access the application by an authentication code to the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[875],"tags":[1934,4063,4064,1936],"class_list":["post-32035","page","type-page","status-publish","hentry","category-salesforce","tag-salesforce-marketing-cloud-administrator","tag-salesforce-marketing-cloud-administrator-free-test","tag-salesforce-marketing-cloud-administrator-online-tutorials","tag-salesforce-marketing-cloud-administrator-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Cloud Security Best Practices for Data, Permissions, and PII<\/title>\n<meta name=\"description\" content=\"Learn about Marketing cloud Security best practices with online tutorial. Start preparing for Salesforce Marketing Cloud Administrator Exam!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testpreptraining.ai\/tutorial\/security-best-practices-for-data-permissions-and-pii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Security Best Practices for Data, Permissions, and PII\" \/>\n<meta property=\"og:description\" content=\"Learn about Marketing cloud Security best practices with online tutorial. 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