{"id":32602,"date":"2021-01-18T02:55:42","date_gmt":"2021-01-18T02:55:42","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=32602"},"modified":"2021-01-18T10:03:52","modified_gmt":"2021-01-18T10:03:52","slug":"data-quality-for-a-given-scenario","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/data-quality-for-a-given-scenario\/","title":{"rendered":"Data quality for a given scenario"},"content":{"rendered":"\n<p>Data quality is of prime importance especially in Email studio.<\/p>\n\n\n\n<p>Maintaining the quality of the data in email studio involves <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understanding the various data types<\/li><li>various options for data retention<\/li><\/ul>\n\n\n\n<p><strong>Email Studio Data Extension<\/strong><\/p>\n\n\n\n<p>User can be enabled or disabled for following Data Extension<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>delete Data Extension<\/li><li>modify existing fields in this Data Extension<\/li><li>add additional fields to this Data Extension<\/li><\/ul>\n\n\n\n<p>Email Studio provides many Data Types for Data Extensions<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Text &#8211;&nbsp; includes letters \/ numbers \/ spaces, maximum 4000 characters<\/li><li>Number &#8211; only whole or integer values<\/li><li>Date &#8211; date format supported in various formats but stored in MM\/DD\/YYYY, stores time also<\/li><li>Boolean &#8211; provides true values (1 \/ Y \/ Yes \/ true) and False values (0 \/ N \/ No \/ false)<\/li><li>Email &#8211; for storing email address, maximum 254 characters<\/li><li>Phone &#8211; for storing phone number, is 15-digit string<\/li><li>Decimal &#8211; It is a number with a decimal point<\/li><li>Locale &#8211; for locale value of ISO language and country code like EN-US<\/li><\/ul>\n\n\n\n<p><strong>Options for Data Retention<\/strong><\/p>\n\n\n\n<p><strong>Delete Options<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>All Records involves deleting the records but keeping the data extension intact.<\/li><li>Individual Records invovles deleting the individual record but keeping the data extension.<\/li><li>All Records and Data Extension-   Both, data extension and all the records inside, are deleted.<\/li><\/ul>\n\n\n\n<p>Period Options<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>After &#8211; The number of days after which the data extension t o delete, starting from the creation date<\/li><li>Reset period on import &#8211; continue the retention date if any import to the data extension.<\/li><li>On &#8211; Specific date to delete.<\/li><\/ul>\n\n\n\n<p><strong>Enablement<\/strong><\/p>\n\n\n\n<p>Contact Delete enable or disable in the Contact Configuration of Contact Builder and applies as<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enterprise 2.0 accounts and On-Your-Behalf accounts, both mandate deletions but in the parent account and then, it will flow to child accounts.<\/li><li>Deletions are, isolated for <ul><li>Lock-and-Publish and Agency accounts<\/li><li>Agency Client accounts<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Reference: <a href=\"https:\/\/help.salesforce.com\/home?siteLang=en_us\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.testpreptraining.ai\/salesforce-marketing-cloud-administrator-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"117\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\" alt=\"\" class=\"wp-image-12795\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png 750w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1.png 961w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Data quality is of prime importance especially in Email studio. Maintaining the quality of the data in email studio involves Understanding the various data types various options for data retention Email Studio Data Extension User can be enabled or disabled for following Data Extension delete Data Extension modify existing fields in this Data Extension add&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[875],"tags":[],"class_list":["post-32602","page","type-page","status-publish","hentry","category-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data quality for a given scenario - Testprep Training Tutorials<\/title>\n<meta name=\"description\" content=\"Prepare for Salesforce Marketing Cloud Administrator exam and learn about data quality for a given scenario with tutorial and free test Now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testpreptraining.ai\/tutorial\/data-quality-for-a-given-scenario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data quality for a given scenario - 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