{"id":32603,"date":"2021-01-18T02:56:31","date_gmt":"2021-01-18T02:56:31","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=32603"},"modified":"2021-01-18T10:07:43","modified_gmt":"2021-01-18T10:07:43","slug":"preference-and-profile-center-concepts","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/preference-and-profile-center-concepts\/","title":{"rendered":"Preference Center and Profile Center Concepts"},"content":{"rendered":"\n<p><strong>The Preference Center<\/strong> or <strong>Profile Center<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Preference Center or Profile center is a webpage<\/li><li>Subscribers can update their personal information in the Preference Center or Profile center<\/li><li>The subscribers can see only non-hidden attributes<\/li><li>Subscribers can only see but not change read only attributes<\/li><li>Attribute are populate for subscribers after list import in Email Studio<\/li><li>All email from Email Studio has a link for subscribers to Profile Center<\/li><li>HTML emails building show a prompt to include the link<\/li><li>Profile Center has a global opt-out option.<\/li><li>Use Brand Builder to change the color and logo on the profile center<\/li><li>Profile or Preference Center is used by the Email application for personalizing emails sent to subscribers. All emails have a link<ul><li>It is in all default footer<\/li><\/ul><ul><li>The link is for Profile Center page<\/li><\/ul><ul><li>Subscribers can view their profile details from the link<\/li><\/ul><ul><li>The default footer can be changed or removed<\/li><\/ul><ul><li>Subscribers can also update their profile details from the link<\/li><li>The default footer can also removed<\/li><\/ul><\/li><li>Profile Center should not have<ul><li>sensitive information of subscribers<\/li><\/ul><ul><li>personal information of subscribers<\/li><\/ul><\/li><li>Profile Center should have<ul><li>information to manage the subscribers profile<\/li><\/ul><\/li><li>If subscriber forwards the email by email client, his profile center link is forwarded<\/li><li>Include Forward To A Friend for easy forwarding<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2021\/01\/salesforce-01-746x400.jpg\" alt=\"Preference Center and Profile Center Concepts\n\" class=\"wp-image-32773\" width=\"746\" height=\"400\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2021\/01\/salesforce-01-746x400.jpg 746w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2021\/01\/salesforce-01-scaled.jpg 1000w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><figcaption>Source: Salesforce<\/figcaption><\/figure>\n\n\n\n<p><strong>Subscription Center<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Subscription Center is in email studio<\/li><li>The Subscription Center is used for subscribing or Unsubscribing<\/li><li>It has 2 section &#8211;<ul><li>The Available Publications &#8211; shows all lists defined in account as public.<\/li><\/ul><ul><li>The Unsubscribe from All option &#8211; subscriber can remove from all publications.<\/li><\/ul><\/li><li>Subscription Center should have<ul><li>information to manage the subscribers profile<\/li><\/ul><\/li><li>Subscription Center should not have<ul><li>sensitive information of subscribers<\/li><\/ul><ul><li>personal information of subscribers<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Reference: <a href=\"https:\/\/help.salesforce.com\/home?siteLang=en_us\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.testpreptraining.ai\/salesforce-marketing-cloud-administrator-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"117\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\" alt=\"\" class=\"wp-image-12795\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png 750w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1.png 961w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Preference Center or Profile Center The Preference Center or Profile center is a webpage Subscribers can update their personal information in the Preference Center or Profile center The subscribers can see only non-hidden attributes Subscribers can only see but not change read only attributes Attribute are populate for subscribers after list import in Email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[875],"tags":[1934,4063,4064,1936],"class_list":["post-32603","page","type-page","status-publish","hentry","category-salesforce","tag-salesforce-marketing-cloud-administrator","tag-salesforce-marketing-cloud-administrator-free-test","tag-salesforce-marketing-cloud-administrator-online-tutorials","tag-salesforce-marketing-cloud-administrator-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Preference Center and Profile Center Concepts | Testprep Training<\/title>\n<meta name=\"description\" content=\"Learn Preference Center or profile Center concepts with online tutorial. 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