{"id":32611,"date":"2021-01-18T02:56:44","date_gmt":"2021-01-18T02:56:44","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=32611"},"modified":"2021-01-18T10:15:20","modified_gmt":"2021-01-18T10:15:20","slug":"describe-marketing-cloud-extension-products","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/describe-marketing-cloud-extension-products\/","title":{"rendered":"Describe Marketing Cloud extension products"},"content":{"rendered":"\n<p><strong>Web and Mobile Analytics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For data gathering on visitor behavior on the website \/ mobile app<\/li><li>offers various data visualizations<\/li><li>Collected data can be<\/li><li>Segmented into lists<\/li><li>give user&#8217;s personalized content<\/li><li>help drive the journeys of the customer<\/li><li>It has 3 components<ul><li>Tracking Code &#8211; real time tracking of visitor\u2019s action and behavior across&nbsp; journey of the customer<\/li><\/ul><ul><li>Data visualizations &#8211; easily make decisions for website \/ mobile app \/ digital marketing campaigns. Configurable tiles can be collected in a dashboard<\/li><\/ul><ul><li>Data \u2013 to develop data-driven value<\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Collect Tracking Code<\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a JavaScript snippet<\/li><li>captures data about visitor<\/li><li>Use it for personalized experience \/ update your products \/ mobile app<\/li><li>Visitor with Collect code is given a unique ID, session ID by a cookie which adds on Collect Calls.<\/li><li>cookie tracks the user if not removed<\/li><li>It can monitors<ul><li>Browser type<\/li><\/ul><ul><li>Referrer URL<\/li><\/ul><ul><li>Session time and length<\/li><\/ul><ul><li>Page URL<\/li><\/ul><ul><li>User location<\/li><\/ul><ul><li>Page title<\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Web Analytics Connector<\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>extend web analytics service to similar services from Google, etc<\/li><li>It tag links in emails<\/li><li>It includes specific variables in the target URLs.<\/li><li>those URLs are tracked by the analytics tool<\/li><li>Requirement of the Parameter Manager<\/li><li>Has data levels in links to track results by the connector: Account \/ Email \/ Subscriber \/ Link<\/li><\/ul>\n\n\n\n<p>Account-Level Data<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To identify link activity from Marketing Cloud&nbsp; account<\/li><li>Requirement of the Parameter Manager <\/li><\/ul>\n\n\n\n<p>Email-Level Data<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uses a code like campaign code<\/li><li>identify link activity from email messages<\/li><li>can track SMS \/ social media interactions<\/li><\/ul>\n\n\n\n<p>Subscriber-Level Data<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uses account-level data<\/li><li>Identify activity from a specific subscriber.<\/li><\/ul>\n\n\n\n<p>Link-Level Data<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>identify links clicked in Marketing Cloud emails,<\/li><li>coupon code may be used<\/li><\/ul>\n\n\n\n<p>Google Analytics 360<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To track and analyze journey from Google Analytics account<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Distributed Marketing<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>For collaboration with distributed teams<\/li><li>Teams can include advisors \/ partners \/ etc<\/li><li>Teams can view \/ personalize \/ send content from Salesforce CRM experiences<\/li><li>It is a managed package<\/li><\/ul>\n\n\n\n<p>Reference: <a href=\"https:\/\/help.salesforce.com\/home?siteLang=en_us\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.testpreptraining.ai\/salesforce-marketing-cloud-administrator-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"117\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\" alt=\"\" class=\"wp-image-12795\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png 750w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1.png 961w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Web and Mobile Analytics For data gathering on visitor behavior on the website \/ mobile app offers various data visualizations Collected data can be Segmented into lists give user&#8217;s personalized content help drive the journeys of the customer It has 3 components Tracking Code &#8211; real time tracking of visitor\u2019s action and behavior across&nbsp; journey&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[875],"tags":[1934,4063,4064,1936],"class_list":["post-32611","page","type-page","status-publish","hentry","category-salesforce","tag-salesforce-marketing-cloud-administrator","tag-salesforce-marketing-cloud-administrator-free-test","tag-salesforce-marketing-cloud-administrator-online-tutorials","tag-salesforce-marketing-cloud-administrator-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Describe Marketing Cloud extension products - Testprep Training Tutorials<\/title>\n<meta name=\"description\" content=\"Understand Marketing Cloud extension products like Web Analytics, and mobile analytics concepts with the online tutorial. 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