{"id":32612,"date":"2021-01-18T03:01:09","date_gmt":"2021-01-18T03:01:09","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=32612"},"modified":"2021-01-18T10:22:41","modified_gmt":"2021-01-18T10:22:41","slug":"explain-the-concepts-and-use-cases-of-journey-builder","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/explain-the-concepts-and-use-cases-of-journey-builder\/","title":{"rendered":"Explain the concepts and use cases of Journey Builder"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Journey Builder<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Create and track customer journey<\/li><li>Journey can be<ul><li>Single Send journey &#8211; a single batch message to a target audience.<\/li><\/ul><ul><li>Transactional journey &#8211; personalized messages as&nbsp; reply to an action by contact<\/li><\/ul><ul><li>Multi-Step journey &#8211;&nbsp; it involves responsive, customized series of customer interactions.<\/li><\/ul><\/li><li>journeys should focus on single marketing objective<\/li><li>Before implementing, outline the journey and plan data and content<\/li><\/ul>\n\n\n\n<p>Journey Templates<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>pre-defined journeys<\/li><li>Created by Salesforce or other users.<\/li><li>Can modify it as per need<\/li><li>Can be<ul><li>Salesforce Templates &#8211; pre-designed Template, has best practice guidance from Salesforce<\/li><\/ul><ul><li>Shared Templates &#8211; replicate journeys from other BUs, original owner can create\/edit<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Entry Sources<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shows where customers come from.<\/li><li>Or where customer enter the journey<\/li><li>journey has an entry source<\/li><\/ul>\n\n\n\n<p>Contact Entry Mode<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Journey Builder observes Contact Entry mode<\/li><li>It is at the journey level<\/li><li>Present in all version of a journey<\/li><li>Lays eligibility criteria for a contact to enter a journey.<\/li><li>3 entry options &#8211;&nbsp; No re-entry \/ Re-entry at any time \/ Re-entry only after exiting.<\/li><\/ul>\n\n\n\n<p>Journey Builder Activities<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It include messages \/&nbsp; decisions\/ updates<\/li><li>Activities show in the builder panel<\/li><li>Split Activities &#8211; divide contacts into groups which follow different paths like on basis of age<\/li><li>Customer Update Activities &#8211; for automatic update data of a contact, in a data extension<\/li><li>Sales &amp; Service Cloud Activities &#8211; To interact with the Salesforce Sales and Service Cloud<\/li><li>Custom Activities &#8211; configurable custom activities<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Deployment Manager<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Easily setup account \/ campaign<\/li><li>use it to copy the design of a journey<\/li><li>can copy the design of a data extension<\/li><li>also can copy the design of a attribute group<\/li><li>Activate the new draft journey \/ data extension design \/ attribute group<\/li><li>No customer or campaign data is stored<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Goals in Journey Builder<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>a goal checks customer actions with your target<\/li><li>Goals are measured as per goal target by developing a filter on contact data.<\/li><li>After journey activation, contact data is filtered against target, those meeting are counted in goal target statistics.<\/li><li>Goals are optional,<\/li><li>Every 24 hours, contacts are evaluated<\/li><\/ul>\n\n\n\n<p>Reference: <a href=\"https:\/\/help.salesforce.com\/home?siteLang=en_us\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.testpreptraining.ai\/salesforce-marketing-cloud-administrator-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"117\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png\" alt=\"\" class=\"wp-image-12795\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1-750x117.png 750w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Try-Free-Practice-Test-at-Testprep-Training-and-become-Marketing-Cloud-Administrator-Successfully-1.png 961w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Journey Builder Create and track customer journey Journey can be Single Send journey &#8211; a single batch message to a target audience. Transactional journey &#8211; personalized messages as&nbsp; reply to an action by contact Multi-Step journey &#8211;&nbsp; it involves responsive, customized series of customer interactions. journeys should focus on single marketing objective Before implementing, outline&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[875],"tags":[1934,4063,4064,1936],"class_list":["post-32612","page","type-page","status-publish","hentry","category-salesforce","tag-salesforce-marketing-cloud-administrator","tag-salesforce-marketing-cloud-administrator-free-test","tag-salesforce-marketing-cloud-administrator-online-tutorials","tag-salesforce-marketing-cloud-administrator-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Explain the concepts and use cases of Journey Builder<\/title>\n<meta name=\"description\" content=\"Understand the concepts and use cases of Journey Builder with the online tutorial. 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