{"id":9879,"date":"2020-07-01T19:37:28","date_gmt":"2020-07-01T19:37:28","guid":{"rendered":"https:\/\/www.testpreptraining.com\/tutorial\/?page_id=9879"},"modified":"2024-08-30T05:02:48","modified_gmt":"2024-08-30T05:02:48","slug":"exam-mb-220-microsoft-dynamics-365-marketing","status":"publish","type":"page","link":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/","title":{"rendered":"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/testpreptraining.ai-4.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing\" class=\"wp-image-9917\"\/><\/figure>\n<\/div>\n\n\n<p>The <strong><a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\">Exam MB-220: Microsoft Dynamics 365 Marketing<\/a><\/strong> exam validates your understanding of the fundamental marketing principles and implementation of solutions for the Dynamics 365 suite of applications. Taking this certification exam will expose you to explore real-world mastery in Microsoft Dynamics 365 Marketing. You will gain proficiency in the integration with Dynamics 365 and Office 365 applications. This certification will give you a professional edge over your peers and help gain financial benefits as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Skills Measured<\/strong><\/h3>\n\n\n\n<p>Candidates who are planning to take the Microsoft MB-220 Certification Exam must will gain in-depth understanding in the following fields &#8211; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configuration of marketing applications<\/li>\n\n\n\n<li>Management of segments and lists<\/li>\n\n\n\n<li>Creation and management of various marketing forms and pages<\/li>\n\n\n\n<li>Management of leads<\/li>\n\n\n\n<li>Creation and management of marketing emails<\/li>\n\n\n\n<li>Management of customer journeys<\/li>\n\n\n\n<li>Management of events and webinars <\/li>\n\n\n\n<li>Configuration and analyzation of customer responses<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intended Audience<\/strong> <strong>of <strong>Exam MB-220: Microsoft Dynamics 365 Marketing<\/strong><\/strong><\/h3>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-practice-exam\" target=\"_blank\" rel=\"noreferrer noopener\">Exam MB-220: Microsoft Dynamics 365 Marketing<\/a><\/strong> Course is primarily designed for the following list of candidates-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IT and Marketing professionals<\/li>\n\n\n\n<li>IT Professionals, Sales, and Marketing Specialists<\/li>\n\n\n\n<li>Microsoft Dynamics 365 Customer Engagement functional consultants<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Prerequisites<\/strong><\/strong><\/h3>\n\n\n\n<p>Candidates seeking to take the MB-220 Certification must possess the fundamental knowledge in industry terminology, priorities, common initiatives, standards, and methodologies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dynamics 365 platform basic marketing principles<strong> [Required]<\/strong><\/li>\n\n\n\n<li>MB-900T01: Microsoft Dynamics 365 Fundamentals <strong>[Recommended]<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exam Result<\/strong><\/h3>\n\n\n\n<p>Right after successfully completing the <strong><strong><a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\">Exam MB-220: Microsoft Dynamics 365 Marketing<\/a><\/strong><\/strong> exam, you will be notified of your pass or fail status within a few minutes of completing your exam. Also, printed reports providing your exam score and feedback on your performance will also be provided to you. Your score will be forwarded to Microsoft within five business days.<br>As far as Beta exam results are concerned, your result will be visible on your Microsoft transcript. However, you will see your result only if you&#8217;ve achieved a passing score. Also, this result will be published on the official Certiport&#8217;s site within 14 business days, after the live exam is published.<br><strong>Note<\/strong> &#8211; If you are able to clear the beta exam, you will earn Microsoft credit for that exam and will also receive a resulting certification. Moreover, you are not required to retake the exam in its live version after clearing its beta version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exam Retake Policy<\/strong><\/h3>\n\n\n\n<p>If anyhow you are not able to achieve a passing score in the MB-220 exam. However, you will have to wait for a minimum of 24 hours before you become eligible for a retake. Failure in the second attempt will result in a waiting time of 14 days before rescheduling your third attempt. The waiting period for the fourth and the fifth attempts will also be 14 days. All candidates are allowed a maximum of five attempts per year. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Check: <a href=\"https:\/\/www.testpreptraining.ai\/tutorial\/microsoft-dynamics-365-for-marketing-mb-220-interview-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 for Marketing : MB-220 Interview Questions<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.testpreptraining.ai\/tutorial\/microsoft-dynamics-365-for-marketing-mb-220-interview-questions\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2021\/06\/Microsoft-Dynamics-365-for-Marketing-MB-220.png\" alt=\"Microsoft Dynamics 365 for Marketing : MB-220 Interview Questions\" class=\"wp-image-44977\"\/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Exam Cancellation Policy<\/strong><\/h3>\n\n\n\n<p>Microsoft offers candidates to cancel or reschedule their exams within a minimum of 24 hours prior to the exam date. However, to prevent any cancellation fee, you must cancel or reschedule your exam, at least 6 business days prior to the date scheduled for your exam. Also, if you fail to appear in the exam, then you will not receive any refund of the exam fee.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>For More Details See &#8211; <a href=\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing-faq\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exam MB-220: Microsoft Dynamics 365 Marketing FAQ<\/a><\/strong><\/h4>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Microsoft-Dynamics-365-Marketing-3.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing FAQ\" class=\"wp-image-9930\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Exam Details<\/strong><\/h3>\n\n\n\n<p>The exam comprises 40-60 questions. Also the MB-220 Exam Questions are in the following patterns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scenario-based single answer question<\/li>\n\n\n\n<li>Multiple-choice questions<\/li>\n\n\n\n<li>Arrange in the correct sequence type questions<\/li>\n\n\n\n<li>Drag &amp; drop questions<\/li>\n\n\n\n<li>One case study with 5 questions<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"740\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Screenshot-320-1.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing - Details\" class=\"wp-image-9922\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Screenshot-320-1.png 750w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Screenshot-320-1-405x400.png 405w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Course Outline<\/strong> &#8211; <strong>Microsoft Exam MB-220<\/strong><\/h3>\n\n\n\n<p>The MB-220 Exam Topics are as follows:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Configure Dynamics 365 Customer Insights \u2013 Journeys (10\u201315%)<\/strong><\/h5>\n\n\n\n<p>Configure the Customer Insights &#8211; Journeys app<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure forms, including adding columns to forms and changing form layouts (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/power-apps\/maker\/model-driven-apps\/add-move-or-delete-fields-on-form\" target=\"_blank\" rel=\"noreferrer noopener\">Add, move, configure, or delete columns on a form<\/a>)<\/li>\n\n\n\n<li>Configure views, including adding columns to views<\/li>\n\n\n\n<li>Configure the model-driven app (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/power-apps\/maker\/model-driven-apps\/model-driven-app-overview\" target=\"_blank\" rel=\"noreferrer noopener\">What are model-driven apps in Power Apps?<\/a>)<\/li>\n\n\n\n<li>Create and configure columns in tables<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#configure-organization-settings\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Configure organization settings<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure domain authentication<\/li>\n\n\n\n<li>Configure SMS providers, including Microsoft Azure Communication Services (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/sales\/configure-sms-provider\" target=\"_blank\" rel=\"noreferrer noopener\">Configure SMS provider<\/a>)<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#configure-and-manage-marketing-settings\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Configure and manage marketing settings<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure form matching strategies (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/real-time-marketing-manage-forms\" target=\"_blank\" rel=\"noreferrer noopener\">Manage Customer Insights &#8211; Journeys forms<\/a>)<\/li>\n\n\n\n<li>Configure compliance profiles<\/li>\n\n\n\n<li>Configure brand profiles (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/mem\/intune\/configuration\/device-profile-create\" target=\"_blank\" rel=\"noreferrer noopener\">Create a device profile in Microsoft Intune<\/a>)<\/li>\n\n\n\n<li>Configure UTM tracking (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/real-time-marketing-utm\" target=\"_blank\" rel=\"noreferrer noopener\">Measure marketing effectiveness using UTM codes<\/a>)<\/li>\n\n\n\n<li>Configure audiences<\/li>\n\n\n\n<li>Configure frequency capping<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Manage segments and preferences (15\u201320%)<\/strong><\/h5>\n\n\n\n<p>Creating and managing segments<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and manage marketing segments (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/docs.microsoft.com\/en-us\/dynamics365\/marketing\/create-segment\" target=\"_blank\" rel=\"noreferrer noopener\">Create a dynamic segment<\/a>)<\/li>\n\n\n\n<li>Create segments by using Copilot Query Assist<\/li>\n\n\n\n<li>combine segments using union, exclude, or intersect logic (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/docs.microsoft.com\/en-us\/dynamics365\/marketing\/developer\/segment-query-definition\" target=\"_blank\" rel=\"noreferrer noopener\">Segment Query definition<\/a>)<\/li>\n\n\n\n<li>Create a segment within a customer journey<\/li>\n\n\n\n<li>Describe table relationships<\/li>\n\n\n\n<li>Describe Customer Insights &#8211; Data tables<\/li>\n<\/ul>\n\n\n\n<p>Manage preference centers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and manage preference centers<\/li>\n\n\n\n<li>Describe how consent is managed and enforced for email and text messages (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/real-time-marketing-email-text-consent\" target=\"_blank\" rel=\"noreferrer noopener\">Manage consent for email, SMS (text), and custom channel messages<\/a>)<\/li>\n\n\n\n<li>Configure opt-in and double opt-in<\/li>\n\n\n\n<li>Describe consent purposes and topics<\/li>\n\n\n\n<li>Import consent records (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/real-time-marketing-migrate-consent\" target=\"_blank\" rel=\"noreferrer noopener\">Migrate consent records to Customer Insights &#8211; Journeys<\/a>)<\/li>\n\n\n\n<li>Describe multi-brand preference centers<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Manage leads, contacts, and accounts (1\u20135%)<\/strong><\/h5>\n\n\n\n<p>Managing leads<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create leads (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/docs.microsoft.com\/en-us\/dynamics365\/sales-enterprise\/create-edit-lead-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Create or edit leads<\/a>)<\/li>\n\n\n\n<li>Manage the leads lifecycle<\/li>\n\n\n\n<li>Create and manage lead scoring models (<strong>Microsoft Documentation:<\/strong> <a href=\"https:\/\/docs.microsoft.com\/en-us\/dynamics365\/marketing\/score-manage-leads\" target=\"_blank\" rel=\"noreferrer noopener\">Design Lead Scoring Model<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Create and manage accounts and contacts<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and manage accounts<\/li>\n\n\n\n<li>Create and manage contacts<\/li>\n\n\n\n<li>Create and manage activities and activity templates (<strong>Microsoft Documentation:<\/strong>  <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/activity-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Create activity marketing templates for activity tiles<\/a>)<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"manage-marketing-channels-2530\"><strong>Manage marketing channels (25\u201330%)<\/strong><a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#create-marketing-emails\"><\/a><\/h5>\n\n\n\n<p>Create marketing emails<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a marketing email<\/li>\n\n\n\n<li>Describe the HTML editor feature in a marketing email (<strong>Microsoft Documentation:<\/strong>  <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/email-design\" target=\"_blank\" rel=\"noreferrer noopener\">Create and design a marketing email message<\/a>)<\/li>\n\n\n\n<li>Create and use reusable content blocks<\/li>\n\n\n\n<li>Define mandatory fields for email<\/li>\n\n\n\n<li>Add dynamic content to email (<strong>Microsoft Documentation:<\/strong>  <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/dynamic-email-content\" target=\"_blank\" rel=\"noreferrer noopener\">Add dynamic content to email messages<\/a>)<\/li>\n\n\n\n<li>Add conditional content to email<\/li>\n\n\n\n<li>Validate email content for compliance by using the Accessibility Checker<\/li>\n\n\n\n<li>Check spam scores for email content by using Spam checker (<strong>Microsoft Documentation:<\/strong>  <a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/customer-insights\/journeys\/spam-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Use AI to check your message-content spam score<\/a>)<\/li>\n\n\n\n<li>Personalize email content<\/li>\n\n\n\n<li>Describe the content ideas copilot<\/li>\n\n\n\n<li>Use specialized links<\/li>\n\n\n\n<li>Include iCalendar files and documents from the asset library (<strong>Microsoft Documentation:<\/strong>  <a href=\"https:\/\/support.microsoft.com\/en-us\/office\/set-up-an-asset-library-to-store-image-audio-or-video-files-96532bf6-dc72-4f82-bf0a-21ef945c4d04\" target=\"_blank\" rel=\"noreferrer noopener\">Set up an Asset Library to store image, audio, or video files<\/a>)<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#distribute-marketing-emails\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Distribute marketing emails<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define message requirements<\/li>\n\n\n\n<li>Validate and publish email messages<\/li>\n\n\n\n<li>Send emails without building a journey<\/li>\n\n\n\n<li>Prevent duplicate sends<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#create-and-manage-other-channels\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Create and manage other channels<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create outbound text messages<\/li>\n\n\n\n<li>Add SMS keywords to a text message<\/li>\n\n\n\n<li>Personalize text messages<\/li>\n\n\n\n<li>Manage SMS keywords<\/li>\n\n\n\n<li>Configure push notifications<\/li>\n\n\n\n<li>Include Customer Voice surveys in messages<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#create-and-manage-forms\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Create and manage forms<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage form templates<\/li>\n\n\n\n<li>Create and manage forms<\/li>\n\n\n\n<li>Embed forms in external websites<\/li>\n\n\n\n<li>Implement form capture for externally managed forms<\/li>\n\n\n\n<li>Review form submissions<\/li>\n\n\n\n<li>Describe form hosting options<\/li>\n\n\n\n<li>Describe use cases for extending forms by using JavaScript<\/li>\n\n\n\n<li>Configure form validation rules<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#manage-journeys-2025\"><\/a><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"manage-journeys-2025\"><strong>Manage journeys (20\u201325%)<\/strong><a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#configure-journey-orchestration\"><\/a><\/h5>\n\n\n\n<p>Configure journey orchestration<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a journey by using a segment<\/li>\n\n\n\n<li>Configure a journey by using a trigger<\/li>\n\n\n\n<li>Configure A\/B testing and review test results<\/li>\n\n\n\n<li>Configure a business goal and measure progress<\/li>\n\n\n\n<li>Add journey reminders<\/li>\n\n\n\n<li>Define journey exit conditions<\/li>\n\n\n\n<li>Add channel optimization to a journey<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#manage-journey-triggers\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Manage journey triggers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe trigger types<\/li>\n\n\n\n<li>Describe custom triggers<\/li>\n\n\n\n<li>Create a trigger for a Dataverse record change<\/li>\n\n\n\n<li>Use a custom trigger to run a Power Automate flow<\/li>\n\n\n\n<li>Use conditions in triggers<\/li>\n\n\n\n<li>Move custom triggers between environments<a href=\"https:\/\/learn.microsoft.com\/en-us\/credentials\/certifications\/resources\/study-guides\/mb-220#explore-insights-and-analytics\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>Explore insights and analytics<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze marketing outcomes<\/li>\n\n\n\n<li>Track campaigns by using UTM codes<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Manage events and webinars (10-15%)<\/strong><\/h5>\n\n\n\n<p>Create and configure events and webinars<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an event<\/li>\n\n\n\n<li>Configure an event as a Microsoft Teams webinar<\/li>\n\n\n\n<li>Configure an event as a Microsoft Teams Live event<\/li>\n\n\n\n<li>Configure event agenda, including sessions and tracks<\/li>\n\n\n\n<li>Manage speakers and event team members<\/li>\n\n\n\n<li>Create and manage event forms<\/li>\n<\/ul>\n\n\n\n<p>Manage events<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage event registrations, including attendee check-in and cancellations<\/li>\n\n\n\n<li>Manage registration, waitlists, and attendees<\/li>\n\n\n\n<li>Configure event capacity and passes<\/li>\n\n\n\n<li>Describe the event management dashboard and event analytics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preparation Guide &#8211; Exam MB-220: Microsoft Dynamics 365 Marketing<\/strong><\/h3>\n\n\n\n<p>Now that we have all the details in hand lets focus on your preparation journey with our ultimate MB-220 Study Guide<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/STEP-BY-STEP-GUIDE.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing - Preparation Guide\" class=\"wp-image-9920\" srcset=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/STEP-BY-STEP-GUIDE.png 800w, https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/STEP-BY-STEP-GUIDE-160x400.png 160w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Microsoft Learning Paths<\/strong><\/h3>\n\n\n\n<p>Microsoft offers Learning paths to help candidates to gain a firm grasp on the exam objectives and attain hands-on experience with the fundamentals<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Learning Path 1<\/strong><\/h5>\n\n\n\n<p><strong><a href=\"https:\/\/docs.microsoft.com\/learn\/paths\/get-started-with-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Set up Dynamics 365 Marketing and configure advanced settings<\/a><\/strong>. For completing this course, you need to have a prior understanding of the navigation in Dynamics 365. This learning path will help you gain a strong command of the following tasks &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up and managing Dynamics 365 Marketing<\/li>\n\n\n\n<li>Advanced configuration for Dynamics 365 Marketing<\/li>\n\n\n\n<li>Reviewing domain authentication, email best practices, and GDPR in Dynamics 365 Marketing<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Learning Path 2<\/strong><\/h5>\n\n\n\n<p><strong><a href=\"https:\/\/docs.microsoft.com\/en-gb\/learn\/paths\/work-core-features-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Work with core features in Dynamics 365 Marketing<\/a><\/strong>. This learning path will help you gain a strong command of the following tasks. You will learn how to manage the given tasks in Dynamics 365 Marketing &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assets and content settings<\/li>\n\n\n\n<li>Customers<\/li>\n\n\n\n<li>Forms, pages, and subscription centers<\/li>\n\n\n\n<li>Emails, segments, and journeys <\/li>\n\n\n\n<li>Subscription centers and double opt-in <\/li>\n\n\n\n<li>Website visits redirect URLs and social postings <\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Learning Path 3<\/strong><\/h5>\n\n\n\n<p><strong><a href=\"https:\/\/docs.microsoft.com\/en-gb\/learn\/paths\/manage-events-dynamics-365-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manage events in Dynamics 365 Marketing<\/a><\/strong>. For completing this course, you need to have a prior understanding of the marketing concepts, and navigation in Dynamics 365. This learning path will help you gain knowledge of the following tasks in Dynamics 365 Marketing &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating an on-site event <\/li>\n\n\n\n<li>Creating a webinar event <\/li>\n\n\n\n<li>Promoting events, manage registration and check-ins, and reviewing results<\/li>\n\n\n\n<li>Advanced event management features<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Learning Path 4<\/strong><\/h5>\n\n\n\n<p><strong><a href=\"https:\/\/docs.microsoft.com\/en-gb\/learn\/paths\/analyze-marketing-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analyze insights in Dynamics 365 Marketing<\/a><\/strong>. This learning path will give you hands-on experience in the following task in Dynamics 365 Marketing &#8211; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluating marketing initiatives with analytics<\/li>\n\n\n\n<li>Reviewing the marketing calendar<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-practice-exam\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"150\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Exam-MB-220-1.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing\" class=\"wp-image-9918\"\/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Instructor-led Training<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/docs.microsoft.com\/en-gb\/learn\/certifications\/courses\/mb-220t00\" target=\"_blank\" rel=\"noreferrer noopener\">Course MB-220T00-A: Microsoft Dynamics 365 Marketing<\/a><\/strong><\/p>\n\n\n\n<p>This 4-day intermediate course is designed specifically for IT or marketing professionals who aspire to gain knowledge on leveraging Dynamics 365 for Marketing for businesses. To do this course, you must have prior knowledge of the Dynamics 365 platform and also a basic understanding of the marketing principles. <\/p>\n\n\n\n<p>After completing this training, you will acquire skills in the following &#8211; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configuring advanced settings<\/li>\n\n\n\n<li>Managing marketing content, templates, and integrations<\/li>\n\n\n\n<li>Creating and managing leads<\/li>\n\n\n\n<li>Designing and creating marketing forms and pages<\/li>\n\n\n\n<li>Creating and managing segments<\/li>\n\n\n\n<li>Setting up and launching customer journeys<\/li>\n\n\n\n<li>Creating and managing events<\/li>\n\n\n\n<li>Distributing and analyzing surveys<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Join the Microsoft Community<\/strong><\/h5>\n\n\n\n<p>A healthy discussion is always beneficial, no matter where it is done. The same goes for online discussion forums. This is a nice way for the students to discuss their issues and get insights into how their competitors are going for the exams. One thing which is an advantage for anything that comes online is the scope of people joining it. Also, multiple viewpoints make the stuff more dynamic. These discussions make the studies more comprehensive. Introverts get a chance to express themselves, who might otherwise prefer staying out of discussions. Forums work really well to build a community that is essential for understanding others.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Self-evaluation Time<\/strong> <strong>&#8211; Practice Exam<\/strong><\/h5>\n\n\n\n<p>Microsoft offers a practice test for the candidates taking its certification exam to give a better understanding of the exam objectives. Regardless of how you prepare for the Exam MB-220: Microsoft Dynamics 365 Marketing, a practice run or two can help you in more ways than you might expect. Taking a practice test is a great way to diversify your study strategy and ensure the best possible results for the real thing. Analyzing your answers will help you identify the areas where you need to give special attention to, and will also let you know your alignment with the exam objectives.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Take Our <a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-free-practice-test\" target=\"_blank\" rel=\"noreferrer noopener\">MB-220 Practice Test<\/a> and Get Certified<\/strong><\/h4>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.testpreptraining.ai\/dynamics-365-for-marketing-mb-220-practice-exam\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"150\" src=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/Exam-MB-220-1-1.png\" alt=\"Exam MB-220: Microsoft Dynamics 365 Marketing\" class=\"wp-image-9919\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Exam MB-220: Microsoft Dynamics 365 Marketing exam validates your understanding of the fundamental marketing principles and implementation of solutions for the Dynamics 365 suite of applications. Taking this certification exam will expose you to explore real-world mastery in Microsoft Dynamics 365 Marketing. You will gain proficiency in the integration with Dynamics 365 and Office&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9917,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[5735,1226],"tags":[1450,1448,1449,4],"class_list":["post-9879","page","type-page","status-publish","has-post-thumbnail","hentry","category-business-management-skills","category-microsoft","tag-exam-mb-220-microsoft-dynamics-365-marketing-practice-tests","tag-exam-mb-220-microsoft-dynamics-365-marketing-preparation-guide","tag-exam-mb-220-microsoft-dynamics-365-marketing-study-tutorial","tag-m4f"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials<\/title>\n<meta name=\"description\" content=\"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials\" \/>\n<meta property=\"og:description\" content=\"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Testprep Training Tutorials\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T05:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/testpreptraining.ai-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/\",\"url\":\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/\",\"name\":\"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials\",\"isPartOf\":{\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#website\"},\"datePublished\":\"2020-07-01T19:37:28+00:00\",\"dateModified\":\"2024-08-30T05:02:48+00:00\",\"description\":\"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.testpreptraining.ai\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#website\",\"url\":\"https:\/\/www.testpreptraining.ai\/tutorial\/\",\"name\":\"Testprep Training Tutorials\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.testpreptraining.ai\/tutorial\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#organization\",\"name\":\"Testprep Training\",\"url\":\"https:\/\/www.testpreptraining.ai\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.testpreptraining.com\/tutorial\/wp-content\/uploads\/2020\/07\/tpt-logo-6.png\",\"contentUrl\":\"https:\/\/www.testpreptraining.com\/tutorial\/wp-content\/uploads\/2020\/07\/tpt-logo-6.png\",\"width\":583,\"height\":153,\"caption\":\"Testprep Training\"},\"image\":{\"@id\":\"https:\/\/www.testpreptraining.ai\/tutorial\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials","description":"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials","og_description":"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.","og_url":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/","og_site_name":"Testprep Training Tutorials","article_modified_time":"2024-08-30T05:02:48+00:00","og_image":[{"url":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-content\/uploads\/2020\/07\/testpreptraining.ai-4.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/","url":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/","name":"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant - Testprep Training Tutorials","isPartOf":{"@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#website"},"datePublished":"2020-07-01T19:37:28+00:00","dateModified":"2024-08-30T05:02:48+00:00","description":"Enhance your expertise to crack Exam MB-220: Microsoft Dynamics 365 Marketing. Boost your skills with our Study tutorials and Free Practice tests.","breadcrumb":{"@id":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.testpreptraining.ai\/tutorial\/exam-mb-220-microsoft-dynamics-365-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.testpreptraining.ai\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant"}]},{"@type":"WebSite","@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#website","url":"https:\/\/www.testpreptraining.ai\/tutorial\/","name":"Testprep Training Tutorials","description":"","publisher":{"@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.testpreptraining.ai\/tutorial\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#organization","name":"Testprep Training","url":"https:\/\/www.testpreptraining.ai\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.testpreptraining.com\/tutorial\/wp-content\/uploads\/2020\/07\/tpt-logo-6.png","contentUrl":"https:\/\/www.testpreptraining.com\/tutorial\/wp-content\/uploads\/2020\/07\/tpt-logo-6.png","width":583,"height":153,"caption":"Testprep Training"},"image":{"@id":"https:\/\/www.testpreptraining.ai\/tutorial\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/pages\/9879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/comments?post=9879"}],"version-history":[{"count":23,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/pages\/9879\/revisions"}],"predecessor-version":[{"id":63549,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/pages\/9879\/revisions\/63549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/media\/9917"}],"wp:attachment":[{"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/media?parent=9879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/categories?post=9879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpreptraining.ai\/tutorial\/wp-json\/wp\/v2\/tags?post=9879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}