Adobe Audience Manager Architect Master (AD0-E454)

Adobe Audience Manager Architect Master (AD0-E454) 

The Adobe Analytics Developer Master (AD0-E454) exam is designed for seasoned professionals with 3-5 years of experience in data collection methods, data management platforms, and digital marketing technology stacks. This certification validates your expertise in designing, implementing, and managing customized solutions across Adobe and non-Adobe marketing platforms. By achieving this certification, you will demonstrate your ability to understand and meet clients' unique technical and business requirements, making you an indispensable asset in the realm of digital marketing and data analysis.

Exam Details

• Level: Master (3-5 years’ experience)
• Passing Score: 29/50
• Time: 100 minutes
• Delivery: Online proctored (requires camera access)
• Available Languages: English
• Exam Code: AD0-E454
  

Who should take the exam?

This exam is intended for:

• Audience Manager Consultants
  
• Multi-solution Architects
• Adobe Practice Leads
• Enterprise Architects
• Martech Architects
• Technical Product Owners
• Digital Marketing Specialists
• Technical Architects
• Technical Consultants
• Marketing Technologists

Experience Required

To be well-prepared for this exam, you should have:

• At least 3 years of experience with data collection methods, data management platforms, and digital marketing technology stacks across Adobe and non-Adobe marketing platforms.
• The ability to understand clients’ unique technical and business requirements and develop customized solutions.
• Additionally, you should be able to complete the following tasks:
• Analyze business requirements to understand existing data and the additional data that is required.
• Design and develop specific implementations to meet customer requirements.
• Implement Adobe Audience Manager using different methodologies.
• Create and activate audience segments across different Adobe and non-Adobe cloud solutions.
• Generate and analyze different reports within Audience Manager.
• Understand data collection strategies.

Course Outline

The exam covers the following key areas:

• Domain 1 - Understanding Implementation Analysis (26%)
• Domain 2 - Understanding Solution Design and Recommendations (18%)
• Domain 3 - Understanding Segmentation and Activation (30%)
• Domain 4 - Understanding Privacy and Data Governance (8%)
• Domain 5 - Understanding Performance and Reporting (18%)