Amazon PPC Advertising
Amazon PPC Advertising
Amazon PPC Advertising
This course teaches you how to strategically plan, execute, and refine Amazon PPC campaigns to drive sales and visibility. Gain hands-on experience with keyword targeting, campaign setup, performance metrics, and advanced optimization techniques.
Skills Required
- Basic understanding of Amazon Seller Central
- Familiarity with e-commerce and digital marketing concepts
- Analytical skills for performance tracking
- Keyword research and targeting knowledge
Who should take the Course?
This exam is ideal for:
- Amazon sellers looking to scale their business
- Digital marketing professionals
- E-commerce entrepreneurs and business owners
- Agencies offering Amazon advertising services
- Students interested in online marketing
Course Outline
- Introduction to Amazon Advertising
- Campaign Setup and Structure
- Keyword Research and Targeting
- Bidding and Budget Management
- Performance Analysis and Optimization
- Advanced Strategies and Tools
Exam Format and Information
Amazon PPC Advertising FAQs
What is Amazon PPC?
Amazon PPC is a paid advertising model where sellers bid on keywords to promote their products on Amazon search results and product pages.
Do I need an Amazon Seller account to take this course?
Yes, hands-on practice requires an active Amazon Seller Central account.
What tools will I learn about?
You’ll explore Amazon Ads Console, Helium 10, Jungle Scout, and other keyword tools.
Is this course suitable for beginners?
Yes, it covers foundational concepts and gradually moves into advanced strategies.
What skills will I gain from this course?
Campaign setup, ad optimization, budget management, keyword targeting, and reporting.
What job roles can this certification support?
Amazon PPC Specialist, E-commerce Marketer, Digital Advertising Consultant, Brand Manager.
Can I offer Amazon advertising as a freelance service?
Yes, many professionals manage PPC campaigns for brands as independent consultants.
Is Amazon advertising in demand?
Yes, with Amazon’s growing marketplace, skilled PPC advertisers are highly sought after.