B2B Marketing Practice Exam
B2B Marketing Practice Exam
About B2B Marketing Exam
The B2B Marketing Exam assesses your ability to plan, execute, and evaluate business-to-business (B2B) marketing strategies. It covers lead generation, account-based marketing, buyer journey mapping, and sales enablement tactics tailored for enterprise customers. This exam is ideal for professionals working in or transitioning to B2B-focused roles within marketing, sales, and strategy functions.
Who should take the Exam?
This exam is ideal for:
- Marketing professionals working in B2B industries
- Sales and business development executives in enterprise sales
- Product marketers targeting business buyers
- Strategy and growth managers for B2B organizations
- Digital marketers expanding into B2B content and campaigns
Skills Required
- Understanding of business decision-making processes
- Familiarity with sales cycles and B2B customer journeys
- Knowledge of CRM and lead management systems
- Basic analytics and marketing automation proficiency
Knowledge Gained
- Developing B2B marketing strategies aligned with business goals
- Creating demand generation and lead nurturing campaigns
- Building effective account-based marketing (ABM) programs
- Integrating marketing with sales to drive conversions
Course Outline
The B2B Marketing Exam covers the following topics -
Domain 1 – Fundamentals of B2B Marketing
- Difference between B2B and B2C marketing
- B2B buyer behavior and purchasing cycles
- Identifying business customers and key decision makers
Domain 2 – B2B Marketing Strategy
- Market segmentation and positioning in B2B
- Value proposition development for B2B customers
- Setting B2B marketing objectives and KPIs
Domain 3 – Lead Generation and Funnel Management
- Inbound and outbound lead generation tactics
- Lead scoring and qualification methods
- Optimizing conversion paths in B2B funnels
Domain 4 – Account-Based Marketing (ABM)
- Target account selection and personalization strategies
- ABM tools and platforms
- Measurement and ROI of ABM campaigns
Domain 5 – Content and Digital Strategy
- Creating thought leadership and educational content
- Digital channels for B2B: email, LinkedIn, PPC
- Content marketing in the B2B sales funnel
Domain 6 – Sales and Marketing Alignment
- Enabling sales teams with marketing insights
- Collaborative pipeline planning and forecasting
- Service level agreements (SLAs) between sales and marketing
Domain 7 – Analytics and Performance Measurement
- Tracking KPIs across campaigns and channels
- Using CRM and marketing automation data
- Reporting ROI and making data-driven decisions
