Competitor Analysis Practice Exam
Competitor Analysis Practice Exam
About Competitor Analysis Exam
The Competitor Analysis Practice Exam is designed to test your ability to identify, evaluate and respond to your business rivals. This practice exam measures how well you can gather competitor information, use analytical frameworks and make strategic recommendations. Whether you work in marketing, product management or strategy, this exam will help you find your strengths and reveal areas for improvement.
Who should take the Exam?
- Marketing and strategy professionals
- Product managers and planners
- Business analysts and consultants
- Sales and business development teams
- MBA and business students
- Anyone responsible for competitive research or market strategy
Skills Required
- Basic understanding of business strategy and marketing
- Familiarity with research methods and data sources
- Ability to analyse qualitative and quantitative information
- Comfort with Excel or similar tools for data handling
- Clear communication and report writing skills
Knowledge Gained
- How to define the scope of a competitor analysis project
- Techniques for identifying direct, indirect and emerging competitors
- Methods for collecting data from primary and secondary sources
- Skills to profile competitor strengths, weaknesses and market position
- Use of frameworks such as SWOT, Porter’s Five Forces and strategic group maps
- Ways to track competitor moves and market trends over time
- How to present findings in clear reports and dashboards
- Best practices drawn from real-world case studies
Course Outline
The Competitor Analysis Exam covers the following topics -
Domain 1 – Fundamentals of Competitor Analysis
- Definition and purpose of competitor analysis
- Role in strategic decision making
- Key terms and concepts
Domain 2 – Identifying Competitors
- Direct, indirect and potential competitors
- Market mapping and segmentation
- Sources for competitor data
Domain 3 – Data Collection Techniques
- Primary research: interviews, surveys and mystery shopping
- Secondary research: public filings, websites and reports
- Digital intelligence: web scraping and social media listening
Domain 4 – Competitor Profiling
- Financial analysis and key ratio benchmarking
- SWOT analysis and gap identification
- Product, pricing and distribution comparisons
Domain 5 – Strategic Frameworks
- Porter’s Five Forces for industry structure
- Strategic group mapping to spot clusters
- Blue Ocean and differentiation strategies
Domain 6 – Market Positioning and Value Proposition
- Mapping competitor positioning
- Identifying unique value offers
- Testing positioning with customer feedback
Domain 7 – Monitoring and Reporting
- Defining key performance indicators
- Building dashboards and alerts
- Structuring executive summaries and detailed reports
Domain 8 – Practical Case Studies
- Review of successful competitor analysis projects
- Common pitfalls and how to avoid them
- Exam-style questions and answer strategies
