Conversion Rate Optimization Practice Exam
Conversion Rate Optimization Practice Exam
About Conversion Rate Optimization Exam
The Conversion Rate Optimization (CRO) Exam is designed to evaluate your ability to increase the percentage of users who take a desired action on a website, app, or digital campaign. This exam is ideal for digital marketers, UX professionals, and business analysts aiming to improve user engagement, lower bounce rates, and boost revenue by applying CRO strategies such as A/B testing, funnel analysis, behavioral psychology, and persuasive design.
Who should take the Exam?
This exam is ideal for:
- Digital marketers responsible for campaign performance
- UX/UI designers focused on enhancing user experience
- Growth hackers and CRO specialists
- Product managers aiming to improve customer journeys
- Business analysts and data-driven strategists
Skills Required
- Understanding of digital marketing funnels and user behavior
- Basic knowledge of web analytics tools (e.g., Google Analytics, Hotjar)
- Ability to design and run A/B or multivariate tests
- Familiarity with UX principles and persuasive design techniques
- Data interpretation and hypothesis formulation skills
Knowledge Gained
- Mastery of CRO methodologies and frameworks
- Techniques for analyzing drop-off points and friction in conversion funnels
- Skills to run and interpret A/B, multivariate, and split URL tests
- Understanding of heatmaps, session recordings, and click tracking tools
- Ability to boost conversions through copy, layout, CTA, and UX enhancements
Course Outline
The Conversion Rate Optimization Exam covers the following topics -
Domain 1 – Introduction to Conversion Rate Optimization
- Definition and importance of CRO
- Common CRO metrics (CR%, bounce rate, exit rate)
- Overview of conversion funnels and buyer psychology
Domain 2 – Research and Analysis
- Quantitative data analysis using analytics tools
- Qualitative methods: heatmaps, user surveys, and recordings
- Identifying bottlenecks and drop-off points
Domain 3 – Hypothesis and Testing
- Creating testable hypotheses
- A/B, multivariate, and split URL testing
- Setting up tests using tools like Google Optimize or VWO
Domain 4 – Psychology and Design Principles
- Using persuasive design and behavioral triggers
- Effective CTA placement and microcopy techniques
- Reducing friction and enhancing trust signals
Domain 5 – Test Evaluation and Scaling
- Interpreting test results and statistical significance
- Applying learnings across campaigns and devices
- Building a data-driven CRO roadmap
