Google Analytics Reports Practice Exam
Google Analytics Reports Practice Exam
About Google Analytics Reports Exam
The Google Analytics Reports Practice Exam evaluates your ability to collect, interpret, and act on data using Google Analytics. This exam measures your understanding of the Analytics interface, standard and custom reports, goal and event tracking, segments, attribution models, and dashboard creation. Passing demonstrates you can generate insights to improve website performance, marketing ROI, and user experience.
Who should take the Exam?
- Digital marketers and SEO/SEM specialists
- Web analysts and data strategists
- E‑commerce managers and conversion optimizers
- Content managers and UX designers
- Small business owners monitoring their site metrics
- Anyone responsible for data‑driven decision making
Skills Required
- Basic familiarity with web analytics concepts
- Comfort navigating web interfaces and menus
- Understanding of key metrics: sessions, users, bounce rate
- Ability to interpret charts, tables, and filter data
Knowledge Gained
- How to navigate the Google Analytics interface and admin settings
- Interpreting Audience, Acquisition, Behavior, and Conversion reports
- Setting up and analyzing Goals, Events, and Funnels
- Creating and applying Segments to isolate user groups
- Building Custom Reports, Dashboards, and Alerts
- Understanding Attribution models and Multi‑Channel Funnels
- Generating E‑commerce and Enhanced E‑commerce insights
- Exporting data and integrating with Data Studio
Course Outline
The Google Analytics Reports Exam covers the following topics -
Domain 1 – Introduction to Google Analytics
- Account structure: Account, Property, View
- Tracking code installation and basic settings
- Overview of default reports
Domain 2 – Audience Reports
- Demographics, Interests, Geo, and Technology
- Behavior flow and user engagement metrics
- Lifelong user analysis with Cohort reports
Domain 3 – Acquisition Reports
- Channels, Source/Medium, Referrals, Campaigns
- Paid vs. organic traffic analysis
- Google Ads and Search Console integration
Domain 4 – Behavior Reports
- Site content: All Pages, Landing Pages, Exit Pages
- Site speed, Site search, and Events tracking
- Behavior flow visualization
Domain 5 – Conversion Tracking and Goals
- Goal setup: Destination, Duration, Pages/Screens, Event
- Funnel visualization and goal value assignment
- Multi‑Channel Funnels and Assisted Conversions
Domain 6 – Customization and Advanced Reporting
- Custom Reports and Custom Dimensions/Metrics
- Dashboards, Shortcuts, and Intelligence Events
- Segments: User, Session, and Hit scopes
Domain 7 – E‑commerce and Enhanced E‑commerce
- Product, Sales, and Shopping Behavior reports
- Checkout behavior and refund analysis
- Product performance and sales performance
Domain 8 – Attribution and Data Analysis Tools
- Attribution models: Last Touch, First Touch, Linear, Position Based
- Model Comparison and Assisted Conversions
- User Explorer, Calculated Metrics, and Data Import
