Marketing Management Practice Exam
Marketing Management Practice Exam
About Marketing Management Exam
The Marketing Management Practice Exam is designed to test your mastery of core marketing principles and strategic decision making. This practice exam measures your ability to analyse markets, develop marketing plans, and apply the tools of product, price, place and promotion. Whether you are a student preparing for certification or a professional seeking to sharpen your skills, this exam will help you identify strengths and areas to improve.
Who should take the Exam?
- Marketing students preparing for exams or certification
- Early-career marketing professionals
- Business managers seeking marketing insights
- Entrepreneurs refining their market approach
- Sales professionals wanting to understand marketing strategy
- Anyone aiming to strengthen marketing management skills
Skills Required
- Basic understanding of marketing concepts
- Familiarity with market research methods
- Knowledge of consumer behaviour
- Ability to interpret marketing data and metrics
- Understanding of the marketing mix (4 Ps)
Knowledge Gained
- How to analyse market trends and customer segments
- Techniques for developing effective marketing strategies
- Skills to craft product, price, place and promotion plans
- Insight into digital marketing channels and analytics
- Methods for evaluating and controlling marketing performance
Course Outline
The Marketing Management Exam covers the following topics -
Domain 1 – Fundamentals of Marketing Management
- Definition, scope and role of marketing management
- Evolution of marketing concepts
- Analysis of the external marketing environment
Domain 2 – Market Research and Consumer Behaviour
- Market research process and tools
- Qualitative versus quantitative methods
- Consumer decision-making models
- Factors influencing buying behaviour
Domain 3 – Segmentation, Targeting and Positioning
- Bases for market segmentation
- Criteria for selecting target markets
- Positioning strategies and perceptual mapping
Domain 4 – Product Strategy and Development
- Product life cycle stages
- New product development steps
- Product mix and product line decisions
- Branding, packaging and labelling
Domain 5 – Pricing Decisions
- Factors affecting pricing
- Cost-based, value-based and competition-based pricing
- Price adjustment tactics
- Psychological and promotional pricing
Domain 6 – Distribution and Supply Chain Management
- Channel design and selection
- Roles of intermediaries (wholesalers, retailers)
- Logistics, warehousing and inventory control
- Retailing and e-commerce channels
Domain 7 – Promotion and Digital Marketing
- Integrated marketing communications
- Advertising, sales promotion, public relations
- Social media, content marketing, SEO and SEM
- Direct and email marketing
Domain 8 – Marketing Planning, Control and Ethics
- Strategic marketing planning process (SWOT, PESTEL)
- Budgeting, implementation and monitoring
- Key performance indicators and marketing audit
- Ethical issues and social responsibility in marketing
