Marketing Representative Practice Exam

Marketing Representative

Marketing Representative Also Called Marketing Rep, Marketer, Marketing Coordinator, Music Marketing Representative. Marketing representatives use advertisements, advancements, and more to control how a company's items are seen and attract new customers.

Skills Required

• Communication

• Creativity and Problem-Solving

• Attention to Detail

• Interpersonal Skills

• Leadership

• Adaptability

• Writing

• Data Analysis and Analytics.

Career Opportunity 

• Sales Development Rep (SDR) ...

• Account Executive (AE) ...

• Outside Salesperson

• Account Manager

• Regional Sales Manager

• Sales Engineer

• Director of Sales

• VP of Sales.

Table Of Content 

Introduction To Marketing Management

• Defining Marketing for the 21st Century

• Core Concepts in Marketing

• Marketing Environment

• Company Orientation towards Market Place

• The Holistic Marketing Concept

• Difference between Sales & Marketing

Developing Marketing Strategies And Plans

• Mission Statement

• The Market

• Competition - Direct and indirect

• Sample Marketing Plan Outline

Capturing Marketing Insights

• Marketing Information Systems

• Analysing the Macro environment

• Marketing Research

• Measuring Marketing Productivity

• Forecasting and Demand Measurement

• Marketing Mix Modelling

Connecting With Customers

• Creating Customer Value, Satisfaction, and Loyalty

• Maximizing Customer Lifetime Value

• Cultivating Customer Relationships

• Customer Database and Marketing

Analysing Consumer Markets

• Factors influencing consumer behaviour

• Major Psychological Processes

• Buying Decision Process

Analysing Business Markets

• Organisational Buying

• Business Buying Decision Process

• Procurement Process

• Managing B2B Customer Relationships

Identifying Market Segments And Targets

• Levels of Market Segmentation

• Approaches to Segmenting Markets

• Market Targeting

Building Strong Brands

• Measuring Sources of Brand Equity

• Brand Image

• Key Success Criteria

• The Brand Value Chain

Developing A Brand Equity Measurement System

• Brand Audit

• Brand Equity Management System

Shaping The Market Offerings

• Setting Product Strategy

• Designing and Managing Services

• Developing Pricing Strategies and Programs

• The Business Name

• Promotion

• Customer service

Delivering Value

• Designing and Managing Integrated Marketing Channels

• Role of Marketing Channels

• Analyzing Customers’ Desired Service Output Levels

• Identifying Major Channel Alternatives

• Managing Retailing, Wholesaling, and Logistics

• Channel Integration and Systems

• The New Competition in Retailing

• Legal and Ethical Issues in Channel Relations

• The Value Chain

• Value Delivery—Companies’ Requirement

E-Commerce Marketing Practices

• Pure-Click Companies

• Brick-and-Click Companies

• M-Commerce

Communicating Value

• Integrated Marketing Communications

• Managing Personal Communications

• Word of Mouth

• Personal Selling and Sales Force