Marketing Research Practice Exam
Marketing Research Practice Exam
About Marketing Research Exam
The Marketing Research Practice Exam is designed to test your ability to plan, conduct and analyse research that informs marketing decisions. This practice exam measures how well you can choose the right research design, collect reliable data and draw clear conclusions. Whether you are a student, marketing professional or researcher, this exam will help you identify your strengths and show where to improve.
Who should take the Exam?
- Marketing students learning research methods
- Market researchers and analysts
- Brand and product teams seeking consumer insights
- Business consultants and strategists
- Entrepreneurs validating new ideas
- Anyone who needs to gather and interpret market data
Skills Required
- Basic understanding of marketing concepts
- Familiarity with survey and interview techniques
- Ability to frame research questions
- Comfort with simple statistical ideas
- Clear written and verbal communication
Knowledge Gained
- How to choose the right research design
- Techniques for qualitative and quantitative studies
- Methods to collect data accurately
- Ways to analyse and interpret research results
- Skills to write clear reports and presentations
- Awareness of ethical issues in research
Course Outline
The Exam covers the following topics -
Domain 1 – Introduction to Marketing Research
- Role and purpose of marketing research
- Types of research: exploratory, descriptive and causal
- Steps in the research process
Domain 2 – Research Design and Methodology
- Formulating research objectives and questions
- Selecting research methods and tools
- Sampling methods and sample size decisions
Domain 3 – Qualitative Research Techniques
- Conducting focus groups and in-depth interviews
- Observation and ethnographic studies
- Analyzing themes and insights
Domain 4 – Quantitative Research Techniques
- Designing and administering surveys
- Experimental design basics
- Measurement scales and questionnaire structure
Domain 5 – Data Collection and Fieldwork
- Best practices for questionnaire writing
- Pilot testing and refining instruments
- Managing online panels and field interviews
Domain 6 – Data Analysis and Interpretation
- Coding and cleaning data
- Descriptive statistics and cross-tabulation
- Basic inferential tests (t-tests, chi-square)
Domain 7 – Reporting and Presentation
- Structuring a research report
- Creating clear tables, charts and dashboards
- Writing actionable recommendations
Domain 8 – Advanced Topics and Case Studies
- Mobile and online research methods
- Use of big data and online analytics
- Ethical considerations and data privacy
- Review of real-world research projects and lessons learned
