Mobile App Marketing Practice Exam
Mobile App Marketing Practice Exam
About Mobile App Marketing Exam
The Mobile App Marketing Practice Exam is designed to assess your ability to plan, execute, and measure marketing campaigns for mobile applications. This certification measures your understanding of app store optimisation, user acquisition channels, analytics, retention strategies, and legal considerations. Whether you are a growth marketer, product manager, or developer responsible for user growth, this exam helps you validate your skills and build credibility in mobile app marketing.
Who should take the Exam?
- Growth marketers and user acquisition specialists
- Product managers and business analysts
- Marketing professionals in tech and mobile industries
- Mobile developers with marketing responsibilities
- Entrepreneurs and startup founders
- Students studying digital marketing or mobile business
Skills Required
- Basic knowledge of marketing principles and digital channels
- Familiarity with mobile user behaviour and funnels
- Introductory experience with analytics tools (e.g., Firebase, Adjust)
- Ability to interpret campaign metrics and optimise performance
- Clear communication and creative problem-solving
Knowledge Gained
- Foundations of mobile app marketing and user journeys
- Techniques for effective app store optimisation (ASO)
- Strategies for paid and organic user acquisition
- Methods for measuring and analysing campaign performance
- Best practices for user retention and re-engagement
- Understanding of privacy, compliance, and ad policies
- Skills in budget planning and ROI analysis
Course Outline
Domain 1 – Foundations of Mobile App Marketing
- Core marketing principles for mobile apps
- Mobile user acquisition funnel and key metrics (CPI, CPA, LTV)
- Behavioural cohorts, segmentation, and churn analysis
Domain 2 – Market Research and User Segmentation
- Identifying target audiences and personas
- Competitive app and market analysis
- Positioning and messaging frameworks
Domain 3 – App Store Optimisation (ASO)
- Keyword research and metadata optimisation
- Designing icons, screenshots, and preview videos
- A/B testing store assets and monitoring performance
Domain 4 – Paid User Acquisition
- Advertising channels: social, search, programmatic
- Campaign setup: targeting, bidding strategies, budgeting
- Creative development and performance optimisation
Domain 5 – Organic Growth and Community Building
- Social media marketing and content strategies
- Referral programs and virality tactics
- Influencer partnerships and PR outreach
Domain 6 – Analytics and Performance Measurement
- Setting up analytics platforms and dashboards
- Tracking user journeys and event-based metrics
- Conducting A/B tests and interpreting results
Domain 7 – User Retention and Engagement
- Push notifications, in-app messaging, and email campaigns
- Loyalty programs, rewards, and gamification
- Re-engagement strategies and win-back campaigns
Domain 8 – Legal, Privacy, and Budget Management
- GDPR, CCPA, and global privacy regulations
- Advertising network policies and compliance
- Budget allocation, forecasting, and ROI analysis
