Programmatic Advertising Practice Exam
Programmatic Advertising Practice Exam
About Programmatic Advertising Exam
The Programmatic Advertising Certification validates your ability to manage, buy, and analyze digital ads using automation. It proves your skills in ad targeting, real-time bidding, ad tech platforms, and campaign optimization. This certification is highly valued by digital marketing agencies, ad tech companies, and brands investing in data-driven advertising. It shows you can use smart tools to reach the right audience at the right time. With this certification, you stand out in job roles like media planner, ad operations executive, and digital strategist. It's a must-have credential in today’s automated, AI-powered advertising world.
Who should take the Exam?
- Digital Marketers and Media Planners
- Advertising and Marketing Executives
- Ad Operations Professionals
- E-commerce Marketing Staff
- Data Analysts in Ad Tech
- PPC and Performance Marketing Specialists
- Communication and Branding Professionals
- Fresh Graduates in Marketing, Mass Communication, or Business
- Freelance Marketers and Media Buyers
- Creative Professionals working on Ad Campaigns
Skills Required
- Understanding of programmatic ad systems
- Targeting and audience segmentation
- Ad campaign setup and optimization
- Use of DSPs and analytics platforms
- Knowledge of bidding models (RTB, PMP)
- Interpreting ad metrics and performance data
- Applying data privacy laws and compliance
- Identifying fraud and ensuring brand safety
- Understanding of creative ad formats and channels
- Real-world scenarios in ad buying strategy
Knowledge Gained
- How programmatic advertising platforms function
- Role of automation in media buying
- Types of programmatic deals and ad inventory
- Use of real-time data to target users
- Ad performance metrics and how to analyze them
- Tools used in the digital advertising world
- Best practices for ad spend and optimization
- Compliance with data laws and privacy rules
- Hands-on knowledge of DSPs and campaign setup
- Ability to plan, execute, and scale ad campaigns
Course Outline
The Programmatic Advertising Exam covers the following topics -
Domain 1 - Introduction to Programmatic Advertising
- What is Programmatic Advertising
- History and Growth
- Key Benefits and Challenges
Domain 2 - Ad Ecosystem and Stakeholders
- Advertisers, Publishers, DSPs, SSPs
- Ad Exchanges and Ad Networks
- Role of Data Management Platforms (DMPs)
Domain 3 - Ad Buying Models
- Real-Time Bidding (RTB)
- Private Marketplaces (PMP)
- Programmatic Direct and Guaranteed
Domain 4 - Targeting and Audience Segmentation
- Demographic and Behavioral Targeting
- Contextual Targeting
- Lookalike and Retargeting Strategies
Domain 5 - Creative Formats and Channels
- Display, Video, Native, Audio
- Programmatic on Mobile and CTV
- Dynamic Creative Optimization (DCO)
Domain 6 - Performance Metrics and Analytics
- CTR, CPM, CPA, ROAS
- Attribution Models
- Reporting Tools and Dashboards
Domain 7 - Privacy, Compliance, and Ethics
- GDPR, CCPA, and Global Data Laws
- Cookie-less Advertising
- Brand Safety and Ad Fraud
Domain 8 - Programmatic Tools & Platforms
- Google DV360, The Trade Desk, MediaMath
- Facebook Ads Manager, Amazon DSP
- Integration with CRMs and CDPs
