Public Relations

Public Relations 

Public relations basically refer to a set of events or activities that are designed to develop positive relationships between the public and businesses. Moreover, for relationships between the public and organizations to be mutually beneficial, an organization should first define the goals that are to be met. People with an interest in management can appear for this exam to validate their knowledge of managing public relations.

Course Objectives 

The exam covers the following topics

• Public Relations 

• Strategic Planning for Public Relations

• Communication and Public Relations

• Negotiating Skills and Public Relations

• Marketing PR and Integrated Marketing Communication

• Customer Relations

• Dealer Relations

• Vendor Relations

• Employee Public Relations

• Investor Relations

• Media Relations

• Corporate Social Responsibility (CSR)

• Corporate Image

• Corporate Identity Management

• Event Management

• Public Relations and Crisis Management

• Government Public Relations

• Public Relations and Lobbying

• Ethics and Public Relations

• Public Relations Agency