Strategic Marketing Practice Exam
Strategic Marketing Practice Exam
About Strategic Marketing Exam
helps job seekers understand how to build strong marketing strategies for business success. It covers market research, customer needs, branding, digital media, and competitive analysis. This certification is ideal for those wanting to grow in marketing roles. It helps you validates your skills on how to plan, launch, and measure campaigns that bring results. The skills you gain are useful in almost every industry. Certified professionals are seen as more skilled and confident in planning and decision-making. It also gives your resume more value and improves your chances of getting hired or promoted in marketing jobs.
Who should take the Exam?
This exam is ideal for:- Marketing students and fresh graduates
- Sales executives wanting marketing roles
- Social media marketers
- Business development professionals
- Product and brand managers
- Entrepreneurs and startup founders
- Freelance digital marketers
Skills Required
- Strategic marketing planning
- Market research and analysis
- Targeting and segmentation
- Branding and communication strategy
- Digital marketing knowledge
- ROI and performance measurement
Knowledge Gained
- How to create smart marketing strategies
- Use research to make decisions
- Build strong brand identity
- Plan digital marketing and measure results
- Understand and serve your target audience
- Improve sales using better marketing tactics
Course Outline
The Strategic Marketing Exam covers the following topics -Domain 1 - Marketing Fundamentals
- What is marketing?
- Types of marketing
- Customer needs and behavior
Domain 2 - Strategic Marketing Planning
- Setting marketing goals
- SWOT analysis
- Target market selection
- Positioning and value proposition
Domain 3 - Marketing Mix Strategy (4Ps)
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
Domain 4 - Market Research & Competitive Analysis
- Types of market research
- Understanding competitors
- Customer segmentation
Domain 5 - Digital and Social Media Strategy
- Digital marketing basics
- Social media platforms
- Content strategy and analytics
Domain 6 - Brand Strategy and Management
- Building brand identity
- Brand positioning
- Brand equity and customer loyalty
Domain 7 - Performance Measurement and ROI
- Marketing KPIs
- ROI calculation
- Marketing dashboards
